When your new website is live, there are a few things that you should do to ensure that you get consistent traffic and that your website converts traffic into paying customers. Your biggest source of traffic is search engines. It is estimated that 70% of the average, optimized website’s traffic is due to Google and Bing searches.
It makes sense then, that SEO should play an integral role in the development of your website’s performance. Let’s take a look at what a solid website foundation entails and how you should go about to establish one.
Search Engine Optimization
SEO is a long-term marketing strategy that you need to have a high placement on search engine results pages. To boost your site’s ranking, your site has to meet certain requirements that we will be discussing below.
Keyword Research
The first step is to determine which keywords you should target in your online content. Use tools like Google AdWords to find one primary keyword and multiple secondary keywords that searchers will use when they intend to find products or services like yours.
Blog
The first step is to create a blog if you haven’t already. Get into the habit of regularly posting content on your blog. This content should be fresh, compelling, and relevant to the product or service that you are selling. Blog articles should contain your targeted keywords but refrain from keyword stuffing as it can lower the quality of your posts. Article quality is very important for your ranking.
Link Building
When you have a few pieces of content on your site, you can start with your link building campaigns. This means you place a link to your website or blog on somebody else’s website. This website should have a high PageRank. When you have a link on a high-ranking site, Google’s algorithm will automatically bust your ranking and placement in the search engine results pages up.
Getting your links on these websites can be a challenge. You have to build relationships with other bloggers, write guest posts for them, or ask them to contribute to your content and share your links on their platforms. You can also create infographics and publish them on designated sites with high PageRank.
Optimize your Website
The text on your website should be clear and engaging. You should also incorporate your keywords into your website text so that search engine crawlers can identify and index your pages.
Include alt text and title tags on all your images. Search bots can identify an image that doesn’t have a title tag. The same goes for videos or other visual elements.
Your website speed is crucial for both SEO and user experience. Websites that frustrate users are moved down in search engine results pages and the convert very badly. Website speeds are mainly slowed down by large images. Scaling down their sizes may solve this problem.
Your site’s on-site navigation should be clear and simple to prevent visitors from feeling overwhelmed or lost. Your visual design has to be modern and visually appealing to your users.
SEO Audits
Scheduling regular SEO audits can ensure that you stay up to date on the latest SEO developments and that you don’t overlook at issues that may be detrimental to your ranking or lead conversion. Learning how to do an SEO audit can save you a lot of time and money but getting professional help on board can also ensure that your website is completely optimized for search engines.
Email Marketing
Add a welcome mat to your homepage to help you capture email addresses of people that visit your site. Email is an effective form of personal marketing and sending your subscribers regular newsletter can help you engage with them and establish loyalty. The great thing here is that your website automatically collects the email addresses. All you have to do is to create the content that you send them.
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